Leadership in Action: 5 Key Principles of Effective Racial Justice Work by Kofi Annan
As painful and upsetting as George Floyd’s murder was, it was encouraging to witness not just the intense condemnation–and ultimate prosecution–of the officers involved, but the almost universal recognition that that incident was a mere symptom of a greater problem, systemic racism.
In the subsequent months, more resources and energy were invested into efforts to fight systemic racism than ever before. America experienced the largest and longest-running protests in its history, and corporate America pledged over $200 billion to racial justice initiatives.
Unfortunately, according to research conducted by Forbs Magazine, as of late 2022 the majority of that money either went unspent while the rest was spent on efforts that had little systemic impact. The problem is that even individuals and organizations that have the best of intentions are clueless about how to craft an effective strategy to conduct racial justice activism. This work can be daunting, and even seasoned veterans can become overwhelmed or burned out.
In this book, Kofi Annan, a nationally recognized racial justice activist, and award-winning author lays out his five key guiding principles for conducting efficient and effective racial justice work. The guide serves as a tool for individuals, corporations, or non-profit organizations whose heart is in the right place but could use help crafting a strategy.
Connect with Kofi Annan
Kofi Annan is the author of the award-winning book, Bull in a China Shop: Evolution of a Racial Justice Activist, and Leadership in Action: 5 Key Principles of Effective Racial Justice Work. He and his wife founded Fighting Words LLC, a racial justice and DEI Consulting Company in 2023. He is the former president of The Activated People (TAP), an independent activist organization dedicated to promoting racial equity.
Kofi previously served two terms as the president of the Fairfax County, Virginia National Association for the Advancement of Colored People (NAACP), which was awarded the NAACP’s Thalheimer Award for being the best branch in the country in 2018.
Kofi is also the owner of Soul Rebel, a food truck based in northern Virginia that serves a unique blend of Caribbean-American fusion cuisine.
Kofi Annan served eight years in the U.S. Army and holds a Master’s of Science in International Relations from Troy University, and a Bachelor of Science in Criminal Justice with a minor in Psychology from Tennessee State University.