Jefa in Training: The Business Startup Toolkit for Entrepreneurial and Creative Women by Ashley K. Stoyanov Ojeda
Step-by-Step Toolkit to Turn Your Passion Project into a Successful Business
“…a much-needed guide for all of us who need a blueprint to becoming a successful entrepreneur.” —Eva Longoria, award-winning actress, producer, director, activist, philanthropist and CEO of UnbeliEVAble Entertainment
Women, now is the time to build your enterprise. Jefa in Training is the only Spanglish project-launching toolkit and female entrepreneur planner specially made for a new generation of boss women.
A solopreneur and small business guide. A business startup planner and toolkit for women in leadership, business, and beyond, Jefa in Training offers women entrepreneurs the female empowerment needed to take a side hustle to the next level. Whether it’s learning to define your brand, set up a beta test group, or draft an LLC operating agreement, this compendium of lessons, anecdotes, worksheets, templates, and quotes teaches the next generation of women in business how to work for yourself and turn your ideas into something much bigger.
Solopreneurs and creatives, you are invited to let go of your fears and finally launch your blog, project, or platform. Jefa in Training isn’t your typical small business book. Part Latinx book, it is a conversation with a special tribe of Latina immigrants, Hispanic American generations, and women of color in financial, media, entrepreneurial, and creative spaces. Explore a more complex view of Latinidad, covering everything from imposter syndrome to micro-aggressions and bilingualism.
Ashley K. Stoyanov Ojeda is an author, community-builder, business development strategist, coach, and socialpreneur. Originally from Queens, NYC and born to a Mexican mom and French-American father, Ashley’s career started in the music industry in 2012, working at major record labels, publishers, and venues. After relocating to Portland, OR post-college, she created her own network for local womxn songwriters, now a national organization that has been featured in The Recording Academy, called #WomxnCrush Music.
Since the rapid growth of her organization, she has dedicated her career to creating opportunities and developing businesses and communities of underrepresented entrepreneurs through her coaching and consulting, and has become known as the Business Hada Madrina (Business Fairygodmother).
Leadership in Action: 5 Key Principles of Effective Racial Justice Work by Kofi Annan
As painful and upsetting as George Floyd’s murder was, it was encouraging to witness not just the intense condemnation–and ultimate prosecution–of the officers involved, but the almost universal recognition that that incident was a mere symptom of a greater problem, systemic racism.
In the subsequent months, more resources and energy were invested into efforts to fight systemic racism than ever before. America experienced the largest and longest-running protests in its history, and corporate America pledged over $200 billion to racial justice initiatives.
Unfortunately, according to research conducted by Forbs Magazine, as of late 2022 the majority of that money either went unspent while the rest was spent on efforts that had little systemic impact. The problem is that even individuals and organizations that have the best of intentions are clueless about how to craft an effective strategy to conduct racial justice activism. This work can be daunting, and even seasoned veterans can become overwhelmed or burned out.
In this book, Kofi Annan, a nationally recognized racial justice activist, and award-winning author lays out his five key guiding principles for conducting efficient and effective racial justice work. The guide serves as a tool for individuals, corporations, or non-profit organizations whose heart is in the right place but could use help crafting a strategy.
Connect with Kofi Annan
Kofi Annan is the author of the award-winning book, Bull in a China Shop: Evolution of a Racial Justice Activist, and Leadership in Action: 5 Key Principles of Effective Racial Justice Work. He and his wife founded Fighting Words LLC, a racial justice and DEI Consulting Company in 2023. He is the former president of The Activated People (TAP), an independent activist organization dedicated to promoting racial equity.
Kofi previously served two terms as the president of the Fairfax County, Virginia National Association for the Advancement of Colored People (NAACP), which was awarded the NAACP’s Thalheimer Award for being the best branch in the country in 2018.
Kofi is also the owner of Soul Rebel, a food truck based in northern Virginia that serves a unique blend of Caribbean-American fusion cuisine.
Kofi Annan served eight years in the U.S. Army and holds a Master’s of Science in International Relations from Troy University, and a Bachelor of Science in Criminal Justice with a minor in Psychology from Tennessee State University.
Website: https://42fightingwords.com/books-1
Instagram: https://www.instagram.com/1942fightingwords/
Facebook: https://www.facebook.com/profile.php?id=100084925573429
LinkedIn: https://www.linkedin.com/company/fighting-words-llc/?viewAsMember=true
STATIONS: Changing Your Life – Changing Your Career by Lynda Mubarak
Is your child a first generation college student? Are you a first generation college student? If you are a teen parent, school counselor, Student Affairs Coordinator, Upward Bound student, high school student, parents of elementary students, teens, young adults, or a teen worker, STATIONS is the quick resource guide that offers suggestions or recommendations to teens, parents and professionals as you engage in life and the workplace of the 21st century.
STATIONS examines childhood academic and social skills, and addresses the challenging task of teaching children to be healthy and financially sound while preparing them to thrive and survive in a global workforce driven by cutting edge technology and ongoing competition.
STATIONS is concise, amusing, informative and frank in its discussion of life’s everyday circumstances including social media and proactive workplace practices that affect all of us from childhood through adulthood.
The Black Girl’s Guide to Financial Freedom: Build Wealth, Retire Early, and Live the Life of Your Dreams by Paris Woods
Are you tired of spinning your wheels following financial advice that leaves you feeling broker than before? Are you pulling your hair out trying to follow the complicated instructions offered by the gurus? In The Black Girl’s Guide to Financial Freedom, Paris Woods takes the guesswork out of wealth-building and presents a plan that anyone can follow.
Paris spent years working in education and wanted to find a way to build wealth without changing careers or taking the traditional real estate or business routes. This book is the result of years of research and practice that helped her find a simpler path. Through real-life stories coupled with clear and actionable advice, you will learn to:
Build generational wealth
Avoid common financial traps
Earn your next degree debt-free
Achieve financial independence and retire early
Design a dream life you can start living today
This book is perfect for Black women of any age, including young professionals just starting to set financial goals and mid-career women who are tired of following the same old rules and are ready to live life on their own terms. If freedom is your goal, then this is the book for you.